Apple might be willing to make its own search engine( without blackjack etc. ), according to what emerges from a new report published by Jon Henshaw on Coywolf ( details in Source ).
Why Apple Might Be Willing To Launch Their Own Search Engine?
A first sign of these ambitions would seem to come from the new search system integrated within Spotlight on iOS 14 and iPadOS 14 , which totally bypasses Google search to provide the user with direct access to websites every time they search for a content.
In addition to this, it seems that the Cupertino house is hiring an increasing number of engineers specialized in this sector , so it is likely that something is moving in the Apple laboratories.
According to the source, the house of the bitten apple has several reasons to develop its own search engine; the first concerns the precariousness of the agreement that binds it to Google.
Given the impact of preinstallations and defaults on mobile devices and Apple’s significant market share, it is our view that Apple’s existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles.U.K. Competition and Markets Authority Report
In fact, remember that Mountain View pours considerable amounts into Apple’s coffers to make Google the default search engine for iOS, iPadOS and macOS , however it seems that this agreement is close to expiration.
In addition to this, several antitrust authorities have already begun to lay their eyes on this collaboration , so Apple may have thought of playing in advance with an integrated solution developed in house.
Finally, the creation of a proprietary search engine could allow it to further strengthen the concept of a privacy-conscious company , given that it would considerably reduce the tracking carried out by Google towards users who use its devices.
In short, after yesterday’s news on Maps , it seems that we are moving more and more towards an Apple even more closed in on itself, with many services – once offered by third parties – under the direct control of the Cupertino company.
A move that could cost Apple dearly
If Apple goes ahead and develops its own search engine, it would have to give up the billions of dollars a year that Google pays Apple to be its default browser.
Henshaw points out that, in fact, this engine may not see the light of day at all, as it’s all based on observations at the moment.
Additionally, Jon also points out that iOS, iPadOS, and macOS users may be using this search engine without even realizing where the results are coming from.
It could be working in such a way that it receives the results from Google and presents them as Apple’s own . However, nothing can be said for sure at this time, as we do not have any official information from the company.